Kendall Jenner: Is she ‘complicit’ or not in the Pepsi ad fiasco where she was positioned soothing race relations with a can of soda? I can’t see that there was any “misinterpretation” of the Pepis ad, despite what many are saying.
Pepsi, and Jenner’s people tried to place a “guileless” supermodel as a brand that rises above mere protest, and it backfired horribly.
Sadly, they still don’t seem to get it in this article: “Consider how anything can be misinterpreted. Other people are not the same as you; consider putting yourself in other people’s shoes. One lesson of the Pepsi/Jenner debacle: Live by social media, die by social media. Social media lets it all happen so much faster. People who are outraged can figure out quickly that other people are outraged, too; before they had to actually go and talk to somebody. Now you can search Kendall Jenner and Pepsi and see that 20,000 people are talking about it so everything is amplified in real time.”
That’s 20000 people misinterpreting the brand message? I don’t think so.